On completion of this course, a learner will be able to define different elements of digital marketing, understand what goes into a campaign, and identify the typical goals used.
Specifically, learners will be able to:
•Understand key concepts of digital marketing, including advantages, limitations and planning.
•Understand various web presence options and how to select appropriate keywords for search engine optimisation.
•Recognize different social media platforms, and set up and use common platforms.
•Understand how effective social media management assists in promotion and lead generation.